2020 Retail Point of Sale materials created for Little Black Dress wines.
I was the art director and production artist; responsible for coming up with the entire campaign—look, feel and copy. I started by researching trending styles that would appeal to the millennial demographic and created a mood board for three design directions. I presented these to the creative director and marketing manager.
Ultimately, the design below was chosen. It incorporates collage, duotone photography, texture and a geometric grid. I love the movement in this piece! The design was built into several POS items including a case wrap, case card, case talker, and shelftalker.
